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Don Wehr, owner of, Don Wehr's Music City in San Francisco was kind enough to open his house so I could shoot Jocelyn and provide West Coast Leather some amazing images. The previous day I'd walked into West Coast Leather's store at Grant/Stockton and spoke to Skip Pas the Fashion Director for West Coast Leather and told him I had an amazing model and a beautiful location. He told me to pull anything I think I could use...so I went crazy and grabbed some jackets, sexy dresses and smoking hot vests. I decided to take the shoot out to Don's amazing pool and I'm sure you'll agree I made a great decision. The weather was cooperating so I had to shoot Jocelyn in a couple swim suits before we got to the leather but I'm pretty sure there won't be any complaints. Skip's informed me that West Coast Leather is getting in tons of new designs so stay tuned for some more amazing models, locations and designs.
West Coast Leather brings the hottest Latin fashion to the Bay area – the Cocoa Jeans Launch Event at West Coast Leather’s new boutique at 290 Sutter Street in downtown San Francisco.
San Francisco, California: April 17, 2010. The synergy of West Coast Leather’s hot brand with the sizzle of Latin American Cocoa Jeans sent an electric buzz through the two veteran designers, Fashion Director Skip Pas and Cocoa Jeans USA President Steve Tolevski at the Legacy Through Giving Charity Fashion Show at the Hyatt Regency Hotel in Burlingame. The Legacy Through Giving organization was founded with a mission to empower smaller non-profit organizations to raise funds for their missions by providing them with elite venue annual fundraisers and online referral donation program opportunities. The two featured designer brands West Coast Leather and Cocoa Jeans showed off their latest collections together at this year’s Legacy fundraiser. Both Skip and Steve have always been trend setters, not followers. Skip Pas has seen leather go from fringe in the sixties to a sexier, more fitted wardrobe staple. With new collections every season including dresses, pants and skirts, Skip and West Coast Leather continue to team up with new designers to bring the most current designs to leather. Jackets that go from day to evening, in everything from smooth leather moto jackets to washed leather jackets incorporating jewelry, exposed zippers and exotic inlays. Steve Tolevski of Cocoa Jeans knows the fashion and global economy inside out and has never seen a pair of jeans like Cocoa that evokes such a reaction from women. What is it about Cocoa Jeans that is different from every other jean on the market? Two sisters founded this line of jeans 8 years ago in an attic in Colombia because they were tired of jeans made by men. The two women knew how to appeal to other women and Latin American aesthetic qualities – sensuality, sexiness and curves. Selling Cocoa Jeans in local markets, these jeans soon became the number one selling jean in Latin America. When you buy a pair of Cocoa Jeans, you are not only helping support the Colombian economy, but also the US economy because all the raw materials and machinery are from the USA. When Colombians make money, they buy more US goods. Steve thinks this global equation is the future of the sustainable clothing market. USA based DuPont actually developed the fabric that the Cocoa jeans are made from-- a high tech fabric comprised of cotton, polyester and lycra which resists fading and shrinkage, creating a fit like no other jean. Wear after wear, these jeans remember your booty shape and continue to contour and elevate. Sexy jeans and a great leather jacket are the perfect outfit together.
Cocoa Jeans and West Coast Leather are not just clothing companies though. Both companies regularly support numerous charities with donations and through fundraisers, like Legacy Through Giving, the Wounded Warrior Project, the Breast Cancer Emergency Fund, the Baby be Mine local fundraisers, Teen Challenge, Aids causes, Stanford charities, Sick Children’s Hospital, the ASPCA and Operation Helmet just to name a few. Both Skip and Steve believe that Giving is Always in Fashion.
West Coast Leather is currently featuring Cocoa Jeans in both its Sutter Street boutique and the Westfield San Francisco Centre on Market Street.
For more information, please contact:
Carole George
Marketing Director
West Coast Leather
290 Sutter Street
San Francisco, CA 94108
415.362.8300
Cell 925.997.3330
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
About Bruce Cullen A producer of trance music and a performer. This summer (2010) Bruce Cullen spins in Germany at the Love Parade in front of 1 million. With more recent appearances in Denver Colorado at The Church Nightclub and Colorado College's "Earth" event, expect to see Bruce in San Francisco as well in the near future.
How it all began. Back in 2002 Bruce Visited Sensation White Holland, Bruce was Blown Away by the Magnitude of this Event and Everything Moved Forward, his Meeting JOOP at this Same Event Placed him in the Midst of the Dutch Trance Scene. Afterwords Bruce Traveled Back to Holland at Least 10 Times, being Invited as a guest to Trance Energy, Sensation White and Black. Meeting a Large Majority of the Trance Scene Globally in only a Few Years Bruce was Bouncing from One Continent to The Next Watching, Learning and Planning the Best way to Take Trance to the Next Level in the United States.
As the founder of TranceElements.Com Bruce Continues to put out a Monthly Trance Mix (The Concoctions) on his Radio Show, a Show that has Gained Global Recognition and Respect around the Industry. Because of his Love for the Electronic Dance Music Scene Bruce has Decided to Throw his Own Event in Denver Colorado on June 26, 2010, Taking Everything a Step Even Further. Currently he is Really Busy on His First Release in the Studio. Find all his free 320 KBPS downloads @ http://tranceelements.com/trance-music-downloads.html
June 26, 2010 Bruce Spins with some of the leading DJ/Producers on earth: Marcel Woods, JOOP, Emma Hewitt Live, Apsara (Red San Francisco). See more details on this Mega Event here: NeXTPresents.Com.
Continuing to Give Nothing but the Best, Pushing Events to the NeXT Level, Productions, etc., This Guys Future Looks Promising. Global Inquiries for Bookings Begin, This is Definitely A DJ/Producer to Watch Closely!
About the Photographers ZenPhotos.Com, Dianah Santiago & Hans Benes: Located in Parker Colorado, these two photographers both appreciate the details and the final touches to any shoot. Dianah and Hans are both now getting into music promotion and are enjoying it greatly; with a blooming partnership with TranceElements.Com (Bruce Cullen, Founder) both of these companies have a serious future.
Joe Crane from WCL:
While working in the West Coast Leather store on Grant St a cool rock & roll guy comes in he was jazzed about getting something different for his next big event. After trying on several coats I put on our new blazer but it was not his size I then called Skip Pas our fashion director over and he took measurements and told the customer he would make one especially designed to hit him. The Blazer was in a beautiful brown wash skin l leather with a Fitchie Travelers Cross
It turns out the customer was Bruce Cullen producer of trance music & performer and founder of TranceElements. He has put on shows all over the world .
The shoot with Laurena was photographed on the last Saturday in August. We got a late start and Skip Pas from West Coast Leather had loaded us up with 3Xs the jackets I thought we'd be shooting. Due to the amount of jackets we were shooting I insisted he accompany us and assist with the clothing to insure the outfits ROCKED! We decided on heading down to the Embroidery to shoot at the waterfront during sunset and with only 11/2 hours of light Laurena was going to have to give us a perfect look every 10 minutes including wardrobe changes. In the shoot I wanted to show some of the waterfront as well as the setting sun and Ferry Building...hope you enjoy the images and get ready for my next West Coast Leather shoot....and remember to visit the NEW location at 300 Grant Ave/Sutter.
